Got a website but no traffic?
The internet has become an important platform for businesses and small enterprises to become seen by more people than they could ever imagine. This is what search engine marketing is all about. Nowadays, local operations that used to run only in a town or city level can now move across and operate in a global scale, offering products and services over the Internet. For that to happen, it is essential to have an effective internet marketing optimization strategy. Businesses that are aimed for expansion need to move forward and improve. With the help of Search Engine Optimization and Pay Per Click Marketing, it is possible to find the most effective ways to effectively transform these ideas to reality and make the business more promising and reliable for the global market.Why search engine marketing is so important today
Below are a few facts which should leave you in no doubt that search engine marketing should form an integral part of every web promotion strategy.
85% of Internet users find websites through search engine marketing.
90%
of Internet users do not go past the top 30 search engine results. They
simply type something else in if they can't find a relevant site.
75% of Internet users have the intention of purchasing a product or service when using search engines.
Career Benefits:
Growth in the SEM
industry has created a strong demand for experienced and talented Search
Engine Marketing professionals. This demand is expected to grow even
faster in the coming years with lots of new opportunities for existing
and budding Search Engine Marketers.
The SEM industry offers various kinds of job roles for its professionals. Given that the industry is still evolving, these job roles are also changing and new roles are being created with new initiatives. For instance, online PR (Public Relations) has gained significant growth over the last year and so is the need for PR writers and marketers.
An SEM professional may be employed for an in-house work or by an agency. For instance, ecommerce companies like eBay, Google, Yahoo hire SEM professionals for their own products and services promotion. Since every activity of an SEM job can be done online, lots of freelancing opportunities exist for independent SEM professionals.
Please note that depending upon the size of the organization, some of the mentioned roles may be combined into a single role.
SEO (Search Engine Optimization) - VP/Director, SEO Manager, SEO Team Lead, SEO Executive ( Link Building , Keyword Research etc), Content Writer and Editor, Account Manager (for organizations who serve multiple clients)
PPC (Pay Per Click) - Campaign Executive, Campaign Manager, Ad Writer or Copywriter, Account Manager
The salary offered for different roles in India range between Rs 120,000 (approx $2500) to Rs 30,00,000 (approx $65000) per annum.
• Full course fee should be paid in advance
• Discounts are available for bulk registration of more than 3 participants
• Fees once paid are non-refundable and non-transferable
The SEM industry offers various kinds of job roles for its professionals. Given that the industry is still evolving, these job roles are also changing and new roles are being created with new initiatives. For instance, online PR (Public Relations) has gained significant growth over the last year and so is the need for PR writers and marketers.
An SEM professional may be employed for an in-house work or by an agency. For instance, ecommerce companies like eBay, Google, Yahoo hire SEM professionals for their own products and services promotion. Since every activity of an SEM job can be done online, lots of freelancing opportunities exist for independent SEM professionals.
Please note that depending upon the size of the organization, some of the mentioned roles may be combined into a single role.
SEO (Search Engine Optimization) - VP/Director, SEO Manager, SEO Team Lead, SEO Executive ( Link Building , Keyword Research etc), Content Writer and Editor, Account Manager (for organizations who serve multiple clients)
PPC (Pay Per Click) - Campaign Executive, Campaign Manager, Ad Writer or Copywriter, Account Manager
The salary offered for different roles in India range between Rs 120,000 (approx $2500) to Rs 30,00,000 (approx $65000) per annum.
Duration
6 weeks (1 day a week)
SESSION HOURS
3 Hours
Fees : Rs. 9,999 + Tax
Note:• Full course fee should be paid in advance
• Discounts are available for bulk registration of more than 3 participants
• Fees once paid are non-refundable and non-transferable
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