You will learn about the range of specialist tools that are available to help common search engines find, view and rate websites. With this in mind, you will learn about onpage optimisation techniques and understand the process of effective keyword research and selection.
You will understand the importance of content updates and will learn about applying appropriate meta tags in order to drive site optimisation. Students will understand the concept of ranking and be able to perform a range of off-page optimisation activities to improve your site ranking and positioning, such as link building.
At the end of this module, you will be able to monitor and manage your SEO activity by setting a baseline and regularly measuring activity against expectation. You will also be aware of data protection and privacy issues associated with SEO.
Course Details
Course
Content
Introduction to Search Engine Optimization: How people search
the web
Why do you need to know about Search Engine Optimization?; A
brief history of Search Engines; How people search the web; How do Search
Engines actually work?; Algorithm Based Ranking Systems – Crawling, Indexing
and Ranking; Web Crawlers, Spiders and Robots, ; Understanding GoogleBot;
Analysing Ranking Factors; Advanced Searching techniques; Determining Searcher
Intent – Types of Searches; How people scan search results pages; How people
click on search results; Organic Listings vs. Sponsored Listings; The Google
Toolbar PageRank Tool; Vertical Search Engines; Country Specific Search
Engines; Search Directories.
Determining your objectives and defining your site audience
Setting out your SEO Goals and Objectives; The importance of
having a good SEO Plan prior to website development; Researching your potential
audience; Finding your niche on the web; SEO for raw Traffic; SEO for
E-Commerce sites; SEO for Branding; SEO for Direct marketing; SEO for
Reputation Management
Planning your SEO campaign
The importance of planning; The importance of site
architecture; Defining your websites architecture; Technology decisions that
can affect your SEO; Auditing an existing site to identify and SEO problems;
Server Hosting Issues – Server Timeouts, Slow Response Times, Blocked IP
Addresses, Shared IP Addresses, Server geography; Who are your competitors?;
Measuring your success – Server Statistics Software; Website SWOT Analysis
Keyword Generation
The importance of Keywords; Traditional Approaches to Keyword
Research; Choosing Quality Keywords; Understanding how Keywords are used;
Selecting the right Keywords; Analysing your competition with Compete.com;
Analysing your competition with SEODigger; Keyword Research Tools; Google’s
Keyword Tools; The Google General Keyword Search Tool; The Google Crawler
Keyword Search Tool; Keyword Research with Google Keyword Planner; Using the
Word Tracker keyword research tool; Researching, Analysing and Filtering your
keywords with keyword Discovery; Other Keyword Research Tools; Determining
Keyword Value; White Hat and Black Hat SEO; Determining your potential Return
On Investment (ROI); Deciding on your Quality Keywords.
Adding Content and Meta Tags
The importance of page content; Choosing the correct file
names for web pages; Formatting your site with HTML; Formatting your site with
CSS; Page Structure – adding emphasis with Heading Tags; Optimizing Images;
Working with Forms and other page elements; Validating the page HTML; The Meta
Description Tag; The Meta Title Tag; How Search Engine Spiders interpret Meta
Tags; Configuring Meta Tags – The Keywords Meta Tag, The Title Meta Tag, The
GoogleBot and the Robot Meta Tags, The Author and Copyright Meta Tags, The Redirect
Meta Tag; Adding your site to GeoURL.
Link Building
The importance of Link Building for SEO; How to get quality
back links; Some definitions of link building; Link Building – how to start;
Keyword Rich Anchor Text; Building Links from Different IP Addresses; Deep Link
Building; Shallow Link Building; URL Canonicalization; The No-Follow Attribute
– how to find and use the no-follow attribute on a web page; Link Juice and
Page Rank – The PageRank Calculation, Using Effective Anchor Text; Link
Exchange and Page Rank, Internal Links; Article Directory Submission;
Requesting One Way Links; Purchasing Links; Search Directories; Content
Generation; Creating and Distributing Content; Posting Content; Encouraging
others to share your content; Link Building Resources and Tools.
Developing an SEO Friendly Website
Making your site accessible to Search Engines; The Importance
of site maps; Creating a HTML sitemap; Creating an XML sitemap; Sitemap
creation tools; Root Domains and Sub Domains; Optimizing Domain Names and
URL’s; Structuring your URL’s correctly; Optimizing your website for multiple
web browsers; The World Wide web – creating different language versions of your
site; Keyword Targeting; Keyword Density; The Importance of HTML Tags in
Keyword Targeting; Meta Tags and HTML Tags; Using Images and Flash files; Using
the “Alt” Tag – the importance of Alternative Text; Content Optimization;
Avoiding Content Duplication; Specifying Content for Search Engines – The
robots.txt file and the Rel=”NoFollow” attribute; protecting your site with a
.htaccess file; Redirecting traffic with 301 ReDirects; Redirecting non-WWW
traffic to WWW; Using Content Management Systems (CMS’s); Targeting your site
for different countries; Targeting your site for Mobile Devices; Other considerations
for your website.
Optimizing your site for Major Search Engines
Optimization for Google; Google PageRank; Google Webmaster
Tools; iGoogle; Google Technical Suggestions; Google Content Suggestions;
Optimizing for Yahoo, Bing, MSN and How Yahoo works; Bing Technical
Suggestions; Bing Content Suggestions; Optimize Blog Posts for Technorati;
Optimize your website for Delicious.com; Optimizing your images for Google
Images; Increasing your exposure on Ask.com; Using Craigslist to drive traffic;
Using Shopping Engines to drive traffic; Using eBay auctions; Using Amazon.com
for drive sales.
Submitting your website URL to Search Engines
Submitting your site to Google; The Google Webmaster Central;
Adding your site to Google Analytics; Submitting your site to Yahoo; Submitting
your site to Bing; Bing’s Webmaster centre; Submitting your site to DMOZ;
Submitting to Jayde for Business to Business websites; Submitting to Alexa;
Submitting to the Librarians Internet Index (LII); Enlisting your URL and
Company on Merchant Circle; Enlisting your URL on WhatUSeek; Submitting to
National Directories; Website Submission Engines.
Local Business Listings
Adding a Local Business Listing to Google; Adding a Local
Business Listing to Bing; Submitting your site to other Local Business
Directories.
Career
Benefits
Training & Freshers
SEO is vital for Digital Marketing. MSME and Large businesses
are shifting their presence to online digital space. More and more new
E-commerce and Mobile commerce companies are getting incorporated. SEO has very
good future for freshers. No website can survive without traffic and with
proper training in SEO, you as SEO professional can bring traffic to your
customer's website. There are plenty of SEO openings in different industries,
but there is lack of right people with real SEO skills.
Business Owners
If you are a small business owner, we hope that you have
already visited google search engine and searched with keywords related to your
business and may be you saw your competitor websites. This can be very
frustrating experience. The reason behind those rankings is, all your
competitors have applied some level of SEO to their websites. If you like to
create your business an online digital presence, this course will help you. You
do no need any technical background to benefit from this training course.
For developers
If you are a programmer or developer, SEO will make you
better developer. The ultimate aim of any website is to attract visitors and
the best source to attract visitors from online is search-engines like Google,
Yahoo and Bing. You can optimize the sites you build by building faster
websites, accessibility, smart SEO friendly architecture, Security, etc right
in the development stage.
On an average 90% of the traffic comes from search engines.
So if proper SEO techniques are not implemented during the development stage,
then it might effect entire business of your customer. Hence developers can
instead learn the SEO basics, implement them from start and see that customers
and search engines happy.
Course
Duration & Fees
Duration
4 weeks (1 day a week)
SESSION HOURS
3 Hours
Fees : Rs. 7,999 + Tax
Note:
• Full course fee should be paid in advance
• Discounts are available for bulk registration of more than 3 participants
• Fees once paid are non-refundable and non-transferable
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