Professional Course On Pay Per Click(PPC)

Increase Search Engine Driven Traffic Immediately with Online Advertising

Pay-Per-Click (PPC) Advertising is a great way to quickly drive targeted traffic to your website. Instead of paying upfront for placing your Ad on the search engines, you are only charged when someone actually clicks on your keyword-targeted Ad. Google, Yahoo and Bing all offer PPC Advertising on their search engine result pages (SERPs), and can feed your ads to smaller search engines to expand your reach. 

Benefits of PPC Advertising

The benefits of PPC advertising far outweigh the costs. Get targeted traffic to your website that's looking for your products and services. It's easily measurable (all the search engines provide conversion tracking), and it often yields a great return on investment (ROI). 

Course Content

Pay Per Click and Google AdWords

What is Sponsored Advertising?; Questions you should ask before setting up a Sponsored Advertising Campaign; Types of Sponsored Advertising; Pay-Per-Click Advertising, Pay-Per-Impression Advertising; Pay-Per-Action Advertising; Google AdWords; Setting up an AdWords Account– Types of AdWords Accounts; Monitoring your campaigns; Managing your AdWords Account – Billing, Reporting; Writing Good AdWords Advertisements; Understanding the Importance of Good Landing Pages; Google AdSense; Setting up an AdSense Account; How to integrate AdSense into your website; Setting up an Account; Managing your Account – Billing and Reports; The AdCentre Tools Tab; Click Fraud – Types of Click Fraud.

Measuring your results – Web Metrics

The Importance of Analysing your Web Traffic; Measuring Search Traffic; Knowing what Metrics are important for you; Using AWStats to track web traffic; Google Analytics; Integrating Google Analytics code in your website; The Google Analytics Keywords Report; Measuring the Bounce Rate and understanding its importance; Setting Goals in Google Analytics; Using Goals to measure ROI; Using Filters in Google Analytics– specifying your web metrics; Setting up and Customizing Reports in Google Analytics; Setting up and maintaining User Accounts in Google Analytics; Mobile Reporting in Google Analytics.

Things that might adversely affect your SEO

Using automatic linking software and websites; Doorway Pages; Meta Jacking; Keyword Stuffing; Page Cloaking; Link Farms; Spamblogs, Page Highjacking; Linking to bad sites and span sites; Using standard Titles and Meta Tags through your website; Spreading duplicate content throughout your site; Creating a site entirely in Flash; using Frames in your site; Understanding how search engines recognise Forms.

Working with SEO Plug-Ins

Introduction to SEO Plug-Ins; Installing the Google Toolbar; Installing the Alexa Toolbar; Optimizing Titles with the WordPress Title Tag Plug-In; Optimizing Descriptions with the WordPress Description Tag Plug-In; Creating Sitemaps with the WordPress Sitemap Generator; Using the Permalink Redirect Plug-In; Building sitemaps using XML-Sitemaps.com; Creating sitemaps using Site Map Creator software.

Online Marketing

Doing Business on the Internet>

Doing Business on the Internet, The Benefits of Digital Marketing # Online Marketing Planning, Key Concepts in Internet Technology, Business Models on the Internet, Online Market Research.

Analysing the Web

Website Hits, Website Page View Analytics, Recording Online Visitor Statistics, Time of Visit to website, Keyword Phrase Used, Website Arrival and Exit Pages, Log file versus Page Tagging, Web Click Tracks and Google Analytics, Benefits of Web Analytics.

Promoting Your Website

Promoting your Website, Online Promotion Techniques, Web 2.0, Services & Applications, Email Marketing, Online Advertising.

Google Adwords 

Google AdWords and Online Advertising: The Basics

Where did it all begin? Google Adwords essentials: Why use Google AdWords?, Google AdWords Basic terminology, Getting started with Google AdWords, The Google world and AdWords, The difference between Sponsored Listings and Organic Listings, The Pay-Per-Click revolution, Google AdWords and Direct Marketing.

Tour of Google AdWords Environment

Benefits of AdWords: Relevance, Return on investment (ROI) and Reach, Targeting the right audiences, Keywords and placements, The power of positioning with Ad Rank, Paying for results only, Discount features, Avoiding speculation. Features of AdWords: Accessibility via Search and Content Networks, Ad performance and monitoring, Quality Score and Click-Through Rate (CTR), Report Centre, Conversion tracking. Google AdWords Statistics explained: The Snapshot Screen, The All Online Campaigns view.

Creating and Managing a Google AdWords Account

Different editions: Starter versus Standard, Opening a new Google AdWords account, Google AdWords: Organizing and Managing the Account, The Google AdWords Campaign Management Tab.

Building an Google AdWords Campaign

The Online Marketplace, Online Profitability Predictions, Online Marketing Trends, Positioning an Online Business Strategically, Building a Google AdWords Campaign from scratch, Setting up Your Google AdWords Campaign for Success, Common Mistakes to avoid when Setting up Google AdWords Campaigns. 

Career Benefits

You must be a self-starter, able to plan your time and prioritise effectively.

This is not a ‘handle turning’ position. You should be able to think in a creative way in order to help achieve success for both yourselves and your customers and to help to keep your day-to-day work interesting, challenging and varied.

Excellent English vocabulary and grammar is a must, as is the ability to analyse and understand sets of data. There will be a good deal of spreadsheet work involved.

You must be comfortable with the idea of dealing with customers at varying levels of seniority, both face to face and over the phone.

The salary package may range anywhere from Rs. 2 - 6 lakhs per annum (gross pay) 

Course Duration and Fee

Duration

4 weeks (1 day a week)

SESSION HOURS

3 Hours

Fees : Rs. 7,999 + Tax

Note:
• Full course fee should be paid in advance
• Discounts are available for bulk registration of more than 3 participants
• Fees once paid are non-refundable and non-transferable