“Social media is a great way to
drive repeat business and to attract new customers”. Social Media has changed
the way people connect, discover, and share information. Here’s what you need
to know :
Social Media is the technology that connects
people—whether it’s to share content or just to chat
Social Networks like Facebook, Twitter,
LinkedIn, YouTube, and Pinterest are the places where social interactions
happen (discovering & sharing)
Social Media Marketing is the way to use that
technology to build relationships, drive repeat business and attract new
customers through friends sharing with friends
Course Details
Course Content
Introduction to Social Media and Social Networking
What is Social Media?; A brief
history of Social Media; How Social Media Works; Why should a business use
Social Media; The power of Social Media in the Marketing and Advertising Arena;
Introduction to Social Media Marketing Techniques; Understanding your audience;
Social Network Platforms and Applications; Establishing new categories of
relationships with your customers; Accumulating Social Capital; The future of
Social Networking.
How Social Media is transforming the way we do Business
Social Sales; Transforming the
Sales Cycle; Building relationships with your customers; Using customer
testimonials on your site; Building a rapport with your customers; Online
customer support; Social Network Marketing; Creating specific advertising
campaigns; Reaching Passive Buyers; Loyalty and Engagement; Brand Advertising;
Social Distribution; Social Ads; Viral Marketing; Challenges and Limitations;
Social Innovation; Concept generation; Collaboration and Feedback; Commercial
Implementation; Continual Iteration; Social Recruiting; The use of Social
Networks for recruiting; Sourcing Candidates; Active Candidates; Passive
Candidates; Candidate References; Getting Referrals from Extended Networks;
Targeting Specialized Networks; Employer Reputation; Keeping In Touch.
Facebook
What is Facebook; Who uses
Facebook; How can Facebook benefit a business; Understanding the Facebook
environment; Defining your profile; Editing your profile; Searching for and
adding friends; Using the Facebook Wall feature; Using pictures on your
Facebook profile; Using the News Feed feature; Controlling what people see –
using the Hide feature; Facebook Messaging; Facebook Groups; Facebook Links;
Facebook Applications; Browsing for Applications; Including Business
Applications; Finding Help – the Facebook Community; The Architecture of a
Facebook Page; Understanding Facebook Advertising; Developing a Facebook
Marketing Plan; Facebook Groups, Hosting Facebook Events; Case Study Sites.
Twitter
Introduction to Twitter;
Understanding a Tweet; Decoding the elements of a Tweet; Creating and modifying
your profile; Adding a profile icon; Finding people and uploading contacts;
Following someone on Twitter; Adding followers to your account; Using Twitter
Badges; Creating a Tweet; Working within the constraints of a Tweet – getting
your message out in 140 characters or less; Re-tweeting; Sharing Links – Using
TinyURL.com; Using Twitter with Mobile Devices; Using Twitter Goodies; Adding
Twitter to Blogs; Connecting Twitter to Facebook, Direct Messages; Planning
your Twitter Marketing Strategy; Building a Twitter Tribe; Case Study Sites.
YouTube
Introduction to YouTube;
Understanding YouTube; Browsing on YouTube; YouTube as a social media site;
YouTube as a business tool; Creating a YouTube account; Linking to your Gmail
account; Creating a video for YouTube; Using Open Source Video Editing Software;
Adding voiceovers, soundtracks and special effects to your videos; Formatting
Videos for Uploading; Uploading Videos to YouTube; Downloading videos from
YouTube; Linking and Embedding videos in your own website; Posting comments on
other peoples videos; Comparing YouTube and Facebook; Sharing Videos with
Facebook; Sharing Videos with Twitter; Case Study Sites
LinkedIn
Introduction to LinkedIn; The
benefits of having a LinkedIn account; Modifying your user profile; Finding
colleagues already on LinkedIn; Building your network; Connecting to the people
you want – using Referrals; Making Referrals; Using InMail to contact people
outside your network; Searching for a Job on LinkedIn; Getting help – exploring
the LinkedIn learning centre; Using LinkedIn Applications; Case Study Sites.
Flickr and Picasa
Introduction to Flickr; Setting up
a Flickr Account; Using the Take a Tour Facility; Comparing the Free and Pro
versions of Flickr; Finding your friends on Flickr; Linking Flickr to your
Gmail account; Adding Contacts to your account; Preparing pictures for
uploading; Understanding picture formats for the web; Uploading Pictures to
Flickr; Using Flickr from a business perspective; Introduction to Picasa;
Signing up for Picasa; Uploading pictures; Organising your pictures; Setting up
security; Creating Albums; Linking Picasa to Bolgger; Case Study Sites.
Blogs and Blogger
Introduction to Blogs; A brief
history of Blogs and Blogging; Creating a Blog – Introduction to Blogger;
Registering with Blogger and creating your first Blog; Creating good content
for your Blog; Using Templates to format the appearance of your Blog;
Publishing your Blog; Uploading pictures and videos to your Blog; Creating
links with other Bloggers; Making people aware of your Blog – The use of RSS;
Adding an RSS Feed to your Blog; Adding Gadgets to your Blogger account;
Comparing Blogger and Word press; Using other Blog software; Case Study Sites
MeetUp and Ning
Introduction to MeetUp;
Understanding MeetUp; Registering with MeetUp; Introducing yourself to the
MeetUp Community; Finding a Group; Setting up a MeetUp Group; Modifying your
account profile; Getting help with MeetUp; Introduction to Ning; Understanding
Ning; Signing up for a Ning account; Creating your own Social Network site on
Ning; Choosing your Ning URL; Describing your social network; Customizing the
appearance of your site; Adding Features to your site; Adding Content to your
site – creating a Blog Post; Inviting people to your site; Finding help on
Ning; Case Study Sites.
Social Bookmarking – Delicious, Digg and StumbleUpon
Introduction to Social Bookmarking;
Understanding how Social Bookmarking Works; Why use Social Bookmarking; Who
uses it – the social bookmarking community; Three of the main sites –
Delicious, Digg and StumbleUpon; Setting up a Delicious Account; Adding the
Delicious buttons to your web browser; Improving the ‘Stickiness’ of your
website – getting visitors to come back; Checking your links and keeping
everything updated; Third Party Applications; Setting up a Digg account;
Setting up a StumbleUpon account; Case Study Sites
Running a Social Media Marketing Campaign
Identifying your target audience;
Defining the Goals of your campaign; Defining a Clear Strategy for your
Campaign; Knowing your unsanctioned community – what people are saying about
you; Defining and Establishing your presence; Engaging your Customers; Deciding
on the platforms and tools to use; Deciding on a Media Strategy; Hypersegment
your audience; Implementing a Pilot Campaign and analysing the results;
Identifying Key Risk Areas; The importance of Landing Pages; Interacting with
your customers; Revising your campaign strategy.
Measuring the Success of Social Media Marketing
Understanding Web Metrics and
Analytics; Standard Web Metrics; Social Media Metrics; Identifying your current
site statistics; Defining what metrics are to be measured – Content, Relevance
and Impact; Benchmarking; Identifying your Return On Investment (ROI); Setting
Goals; Finding out what sites are actually driving traffic to your website;
Deciding on a Web Analytics solution; AWStats and Google Analytics;
Introduction to Google Analytics; Setting up a Google Analytics Account;
Integrating Google Analytics Tracking Code into your web pages; Setting up
Goals in Google Analytics; Other methods of analyzing web metrics.
Career Benefits
Any kind of marketing, whether it
uses social media sites or traditional media, requires knowledge of basics such
as how to connect with people, gather relevant information and market a product
or service.
Good command over English language
and courses in advertising, PR or online marketing can boost your chances of
landing an entry-level job in Social Media Marketing.
India has third largest Internet
user population in the world, which is about 100 million. Social networking
sites attract about 84% of the web audience in India and about 21% of all the
Internet usage time spent collectively online.
social media marketing is
considered one of the most affordable advertising platform options available to
startups that do not have deep pockets to do multimedia campaigns. Besides,
social media marketing allows you to choose your target audience with ease.
According a recent estimate by Facebook, out of 600 million phones in India -
about 300 million phones are capable of net access, which means that reach and
appeal of social networks is only going to increase in the future.
In Social Media Marketing, the
starting salary may range anywhere from Rs 3.5 to Rs 8 lakhs depending on your
work experience. An MBA degree can help you get a good starting salary too.
Duration
4 weeks (1 day a week)
SESSION HOURS
3 Hours
Fees : Rs. 7,999 + Tax
Start date will be announced soon.
• Full course fee should be paid in advance
• Discounts are available for bulk registration of more than 3 participants
• Fees once paid are non-refundable and non-transferable
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