Short Term Course On Social Media Marketing

Course Overview

Social media marketing refers to the process of gaining traffic, attention or branding through social media sites. This course will provide you with the know how to plan and manage your communications and marketing through the rapidly emerging and influential social networks including Facebook, Twitter, YouTube, LinkedIn and Google+. It will provide you with techniques and tools to understand and harness the opportunities provided by best practice social media marketing and online PR.

Course Details

Duration
1 day
Session Hours
6 Hours
Fee
Fees : Rs. 1,999 + Tax

Social Media Marketing is now one of the most important and maturing of the digital marketing channels available to marketers. This course will teach you how to get started and then how to use social media marketing to increase your online traffic, build your business or develop your brand (for your company or yourself). We will be using case studies that are currently using Facebook, Twitter & LinkedIn to effectively enhance their online presence and attract visitors.

Why Attend This Course

You will learn how to build and develop a community of followers and fans online and methodologies in social media marketing, including:
Establishing your goals for social media marketing success
Writing for the social web
Listening and researching online conversations
Publishing a business blog to boost your online visibility
Tips for building visibility of your social networking profiles
Attract leads, boost sales and retain customers through social networks:

How to use Facebook to promote your businesses covering:
customizing your Facebook Page to ensure that it is integrated into your overall marketing and sales plan
running promotions that comply with Facebook guidelines
promoting your events on Facebook
exploring new opportunities to promote your business through Facebook Places and forthcoming Facebook Deals
how to increase engagement, lead generation and sales through Facebook

How to support your business goals with Twitter including:
increasing awareness and visibility of your brand
building a strategic network of influencers
best practice for promoting your offers and increasing sales of your products and services

How to present a professional profile for yourself and your business on LinkedIn including:
how to write a professional profile
the etiquette of building your network online
building your online visibility with strategic contacts through participating in groups
developing your company profile on LinkedIn

Course Topics
Establishing your goals for social media marketing success
Writing for the social web
Listening and researching online conversations
Tips for building visibility of your social networking profiles
Attract leads, boost sales and retain customers through social networks
Customizing your Facebook Page to ensure that it is integrated into your overall marketing and sales plan
Running promotions that comply with Facebook guidelines
Promoting your events on Facebook
Exploring new opportunities to promote your business through Facebook Places
Increasing awareness and visibility of your brand on Twitter
Building a strategic network of influencers on Twitter
Best practice for promoting your offers and increasing sales of your products and services
The etiquette of building your network on LinkedIn
Building your online visibility with strategic contacts through participating in LinkedIn groups
Developing your company profile on LinkedIn

Who Should Attend

Relevant to owner/ managers, business leaders, marketing personnel, entrepreneurs, sales and PR professionals who want to learn how to integrate Facebook, Twitter, LinkedIn, YouTube and Google + into their marketing communications plans.

Visit : http://imarksdigitalacademy.com/socialmediamarketingst.html

Short Term Course On Digital Marketing

Course Overview

Digital Marketing (also Online Marketing, Internet Marketing or Web Marketing) is a collective name for marketing activity carried out online, as opposed to traditional marketing through print media, live promotions, TV and radio advertisement.

The rapid growth of Digital Marketing Industry is a direct consequence of the global phenomenon that is the Internet, and effectiveness of Digital Marketing channels in generating revenue and awareness. Digital Marketing offers rather realistic costs (particularly important for MSME and start-ups), accurate targeting and excellent reporting.

Course Details

Duration
1 day

Session Hours6 Hours

Fee
Fees : Rs. 1,999 + Tax

Objectives & Outcomes
You will have a clear understanding of the changes that are taking place in marketing and how digital is affecting almost all aspects of marketing decision making. You will understand how digital marketing must become a vital part of your overall marketing mix.

Course Topics
This course explains and demonstrates the power of the internet and how to harness these changes as the relationship between organizations and customers define the way we live. We will be showing how you can apply digital concepts across the marketing function in any business. Topics covered:

Strategies in Digital Marketing
Aligning Internet with Business Objectives
Examples of Great Case Studies
User Behavior & Navigation
Branding and User Experience
Developing a digital plan

Who Should Attend?

Anybody with responsibility for developing or implementing an organization’s online strategy, including senior management, marketing managers, communication specialists, webmasters and IT managers and personnel.


Visit : http://imarksdigitalacademy.com/introductiondigitalmarketing.html

Short Term Course On Display & Banner Advertising

Course Overview

Display Advertising usually refers to the banners, images and text ads that appear on web sites. This course will help you in understanding of the creation deployment and management of digital display advertising including display, search, affiliate, email, mobile & social. We give you the broadest view of digital advertising opportunities and will show you how to plan an online advertising campaign using display adverts. This course will help you to include display as part of an overall marketing campaign or use display on its own. We explain how to design and develop a comprehensive strategy for display advertising, write your creative brief and determine the best media and sites to meet your campaign objectives. You will also understand how to optimize your Return on Investment (ROI) and we will show you how to correctly budget for your online advertising spend.

Course Details

Duration
1 day

Session Hours
6 Hours

Fee
Fees : Rs. 1,999 + Tax

Overview

This course is for both advertisers and publishers. We will be showing you how online banner and display advertising operates and how you can take advantage of this market for your business. Whether you are a publisher (ie you own a web site with large volumes of traffic) or an advertiser (ie you want to understand how to advertise on third-party web sites and which ones to target), this course explains how to take advantage of this expanding market.

Objectives & Outcomes

You will have a clear understanding of how to develop an online banner and display advertising campaign. You will also understand how the business of online advertising operates for all interested parties. As a publisher (ie a web site owner), you will get an understanding of how to monetize and optimize your income through your web site.

Course Topics

Display Advertising Overview
Summary of top advertisers
Overview of advertising industry
Banner types and sizes
Advertising rates and revenues
Cost per click
Cost per impression
Developing your campaigns
Flash, multimedia& interactive advertising
Tracking, Metrics and Measuring
Case studies
Getting better results
Maximizing revenues
Ad creative and ad copy

Who Should Attend?

The course has been designed for those who have little previous experience of online advertising and who want to get started in implementing display advertising campaigns. The course is ideal for those with responsibility for developing or implementing an organization’s online strategy, including senior management, marketing managers, communication specialists, webmasters and IT managers and personnel.

Visit Here For more Details : http://imarksdigitalacademy.com/displaybanneradvertising.html