Short Term Course On Search Engine Optimization

Search Engine Optimisation (SEO) is the term used to describe the marketing technique to enhance website’s chances of being ranked in the top results of a search engine. This course provides you with a comprehensive understanding of the principles of SEO and how to implement these techniques and start to get your site to #1 on Google.

Course Details

Duration
1 day
Session Hours
6 Hours
Fee
Rs. 2,999 + Tax

Objectives & Outcomes

A clear understanding of what they have to do to implement an excellent SEO strategy for your business and understand how Google and the other search engines operate and be in a position to start the process of getting your web site to #1 in Google.

Course Topics
What is SEO
Why do you need SEO?
The current SEO landscape
How people search
Overview of Keywords
Making your web site search engine friendly – using meta tags
Google Webmaster Central Developments
Linking Strategies
Innovative techniques for building inbound links
Video Optimisation
Overview of Terminology
Optimizing your Web Site
Creating Content
Developing a Link Strategy
Top 10 SEO Tips
What not to do
How to use Blogging as an SEO tool
The importance of hosting
Localization and getting found in Local Search
Staying out of trouble with search engines

Who Should Attend?

The course has been designed for those who have little previous experience of online advertising and who want to get started in implementing display advertising campaigns. The course is ideal for those with responsibility for developing or implementing an organization’s online strategy, including senior management, marketing managers, communication specialists, webmasters and IT managers and personnel.

Short Term Course On LinkedIn for Business

Course Overview

DLinkedIn is the world’s largest professional network with over 160+ million members and growing rapidly. LinkedIn connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals.

Course Details
Duration
1 day
Session Hours
6 Hours
Fee
Rs. 1,999 + Tax

Objectives & Outcomes

This course provides you with the best foundation available in all of the main theories, concepts, techniques and application expertise required to effectively develop, plan and implement your LinkedIn campaigns

Course Topics

This course is divided into 4 sections, as follows:
Section 1
Building 100% profile (Recommendations and Testimonials)
Setting up and managing the Company Page The 5 methods to develop a personal network of prospects
Adding Video and Slideware to your profile
Giving and Getting Recommendations
How to engage with connections in your Company Page
Finding and attracting contacts an connections

Section 2
6 ways to develop your personal and business network of prospects and
Finding and following Companies
Finding Groups to connect
Creating & Adding
Populating your
Engaging with third-party Groups

Section 3
Running an Event / Webinar/ Seminar using LinkedIn as the marketing and delivery
Promoting your own Event/ Seminar/
Third party app’s that compliment your LinkedIn development efforts

Section 4
Building a LinkedIn Group (Market research, surveys, branding, profiling, relationship building, local and National visibility within your business
Contra / pro bono supplier
Tips & Tricks to continue to get the most out of LinkedIn

During this course you will learn the following:
You will learn how LinkedIn is now such an integral part of the professional sales and marketing landscape.
We will help you to create the best profile possible (to attract and generate business traffic)
How to improve your personal and company brand, awareness, sales and, ultimately, profits.
How to identify and reach key business decision makers
How to start conversations through LinkedIn
How and what to communicate through your LinkedIn community
Throughout this course you will learn how to engage with your “links” in a meaningful way.

Who Should Attend?

This course is for both sales and marketing people who need to understand how to use LinkedIn to develop their professional profile. This course is for people who are finding it increasingly difficult to find new clients and opportunities. Selling and marketing has rapidly moved online and LinkedIn can be one of your best prospecting tools.

Short Term Course On Google Analytics

Course Overview

Your digital marketing is only as effective as the analytical insights derived from your online activities. This course guides you through web analytics and other data sources to better understand site visitor characteristics and behavior. This is a very interactive, practical module which will help you to understand how to get the most from you website analytics. You will then be in a position to identify areas that require improvement and measure the impact of changes implemented.

Course Details

Duration
1 day
Session Hours
6 Hours
Fee
Rs. 1,999 + Tax

Course Overview

Google Analytics has revolutionized how we measure traffic through our websites, from understanding where our visitors come from through to providing detailed analysis on our online financial transactions. Successful organizations today are leveraging the power of web analytics to realize the full potential of their web sites, developing and maintaining deeper client relationships that create measurable value to the business. You will learn key concepts, tools, techniques and practices of web analytics using Google Analytics.

Objectives & Outcomes

A clear understanding of how to measure and monitor their online traffic. Using this information, you should be able to update your marketing campaigns to drive increased traffic to your business.

Course Topics
Understand the benefits of using website analytics
Recognize and use the data provided by web analytics packages
Google Analytics interface
Analytics terminology
Implement, configure and use Google Analytics
Use web analytics to improve your website
Key Performance Indicators (KPIs)
Top 5 Areas to focus on for your business
Key tools and diagnostics based on different web site objectives
Reporting

Who Should Attend

Anybody with responsibility for developing or implementing an organization’s online strategy, including senior management, marketing managers, communication specialists, webmasters and IT managers and personnel.